RE is a normal fixed-supply ERC-20. Only its time-aware name and symbol are rented through the identity market — balances, supply and the pool never change.

Ad revenue collects in the buyback reserve. The executor spends it on RE through the pool above and permanently removes what it buys from supply.

The current advertising identity does not imply endorsement by, or affiliation with, the displayed brand. The controller is whichever wallet paid for the identity — see the billboard.